Choose an international business that interest you. Identify Essay

Choose an international business that interest you. Identify challenges in its business environment that are of current strategi - Essay Example Therefore it becomes imperative for an organization to carry out some research works prior to starting any business operation. Most of the organizations around the world depend heavily upon the market research and environmental analysis to develop preventive measures for themselves. For a growing business there are even more challenges compared to a business that has already been established. As the business unit starts to grow, along with the opportunities, various challenges also come up and then it needs a range of solutions. However solution that worked in one situation might not be suitable during another situation due to changing business environment (Infoentrepreneurs, n.d.). In addition to facing the challenges of the present day business, it has become imperative to achieve incessant developments of the organizational competencies, expertise, skills and capabilities of the employees (Sarlak, 2010, p.38). In this context of the study, the organization chosen to depict the bus iness challenges and to suggest a possible solution for the company is Aston Martin. The primary rationale behind choosing the organization is that, there have been numerous reports which illuminates that Aston Martin is faced with different types of business challenges. Thus in order to get deeper insights of the issues as well as to offer solutions to it, the study has been carried out. It will highlight the marketing and promotional strategies of Aston Martin and thereafter in-depth analysis of the internal and external environment of the company will be carried out. The next segment will identify the challenges faced by the company and possible solutions will be suggested. Finally the report will conclude highlighting the key findings and important points of the study. Nevertheless before getting into deep a brief introduction of the chosen company is presented below. Aston Martin: A Brief Overview Aston Martin Lagonda Limited or what we usually call Aston Martin is the designer , manufacturer and marketers of deluxe sports car. The company was founded in the year 1913 by Lionel Martin and Robert Bamford (Pigott, 2005, p.134). It is presently headquartered at Gaydon, Warwickshire, United Kingdom. From the year 1994 to the year 2007, the company operated as a subordinate of the Ford Motor Company. The company specialized in manufacturing sports cars. As of 2010 the company had employee strength of around 1250. Also according to the reports the revenue of the company of 2010 was ?474.3 million. The major competitors of Aston Martin include SRT Viper, McLaren Nissan, Ferrari and Bugatti among the others. Aston Martin primarily targets the higher income group or elite group of customers. Likewise the company positions itself as a company that is offering value to the customers since long with unmatchable luxury and performance. The company has faced a number of issues and challenges from the time of its inception. However every time the company has successfully overcame the challenges. Challenges and resistances never depart away permanently and therefore at every point of time the company has to deal with the challenging business situations. The next half of the report will shed light on the marketing mix and the promotional techniques used by the company to carry out the operation