Advertising Pitch for a new shampoo launch for Procter & Gamble in Coursework

Advertising Pitch for a new shampoo launch for Procter & Gamble in Nigeria. Budgeting for a marketing plan - Coursework Example lyze the marketing and advertising budget, and detail the importance of monitoring and control for the success of a marketing plan with close relation to the pitch. The decisions made in the marketing plan budget were aimed at ensuring the spending is in synchrony with the strategy of the Aussie Shampoo launch in terms of sales and marketing activities. The prioritize given in terms of high and low spending for high spending to be made to facets that will result in high market acquisition, increased sales and revenue generation from the Nigerian market including advertising, use of websites mainly social sites and the Procter and Gamble website (Armstrong, 2002). The main social sites used will include facebook, twitter, instragram, and the Procter and Gamble website for advertising information relation to the Nigerian target population. The percentage of sales of the spending for marketing expenses is at 5% for July and 7%, this evidences the low percentage impact of spending on the performance of the Shampoo business and if the projection of the sales is accurate it results in augmented benefits for the firm. The main ways these projections h ave been made are based on the industry trends and performance of the industry and the competitors in the Nigerian market. The budgets are realistic and achievable owing to the demographic characteristics and abilities of the Nigerian market as determined in the PESTLE analysis in the marketing plan. A marketing budget plans a number of benefits in a marketing plan including giving the marketing manager an ability to control the expenses and forecast revenues in the formulation and performance of a marketing plan. The other benefits of a marketing budget are assisting in coordination of marketing activities and aids in keeping the efforts on target as well as acting as a control measure to ensure modifications ensure the aims of the marketing plan are met. A marketing budget also aids in establishment of performance